Generating Leads

Your aim is to generate leads and opportunities and convert these into increased revenues to your business. This article outlines some of the challenges you may be already facing and highlights some quick simple steps of how you can generate more leads into your business.

In my experience one of the fundamental challenges most business owners face is not being able to generate enough leads into the business. Without a consistent supply of leads into any business, the business is usually faced with poor cash flow and finds it difficult from one month to the next.

You may have already experienced this and you now can be in a position where you have the opportunity to change what’s going on.

If you want to create amazing results in your business, and want to turn your vision into reality, the only way this can happen is if you are fully accountable for your success and are responsible for the actions you take on a daily basis.

Leads are prospects or potential customers.

It’s important though to attract quality leads into the business and not just any lead as this can waste your valuable time and money.

Your marketing efforts will determine the quality of the leads you bring into your business and the challenge businesses face in this area is 80% of all marketing doesn’t meet the expectation of the business owner.

Try not to limit yourself when it comes to advertising and marketing your business.

Traditional marketing methods include local paper advertising and emailing.

Opportunities let outside the square and can include strategies such as, building your referral networks.

Ads and direct mail are only the beginning!

They are important, however they should not be the only source used for generating leads for your business.

Not all lead-generating techniques are created equal either. Some techniques will work well for a certain business, and those same strategies won’t work for another. Much is dependent on your type of business, your location, timing, how well you apply the lead generating strategy, and a host of other variables that tend to make marketing an inexact science. Therefore it’s important to test and measure each strategy to find out what works, and make it work.

So here’s a brief look at what you can do to start bringing more quality leads into your business.

Firstly start thinking WHO, WHERE, WHAT, HOW & WHY when it comes to marketing your product or service.

Who are my ideal clients / market?

Understand who he/ she is and why.

Where are we going to find our clients?

Why will they buy from me? What makes us unique? Remember people shop on value and emotion.

Now you know who you want to target,

Create a Lead Generation Action Plan for the month

  • Listing at least 2 to 6 different lead generating strategies,
  • What steps you need to take to implement the strategy.
  • Who will complete the task/s required  to complete the strategy, and
  • Be sure you also have a Due date for the activity so you stay on track for the month.

Daily Consistent Action will produce results in your business that you need!

Here is an example of a lead generation action plan. (Click the image for a bigger version)

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