Are you leaving a stack of money on the table due to a leaking sales funnel in your business?
Let’s face it, as a business owner the cost of acquiring a customer is on the increase so the last thing you want is for unnecessary costs to be running out the door due to a leaking sales funnel.
What's a Leaking Sales Funnel?
Regardless of what you sell, getting a prospective customer to buy in the first instance just doesn’t happen. Sometimes you may strike gold but for the large percentage it’s takes time to warm up cold prospects to the idea of parting ways with their hard earned cash.
With increasing competition and a marketplace thats filled with low trust buyers its important to take your prospects on a journey of getting to know, like and trust you… and it all starts with build a solid sales process, a robust sales funnel that attracts your ideal customer, helps you engage and educate your prospect as to why they should do business with you and furthermore, a solid sales funnel should enable you to close sales faster and create raving fans that stay with you for the long run.
Are You Following Up Your Prospects or Falling Short?
Did you know the average number of follow up attempts made by a business is just 2 and a whopping 44% of businesses follow up just once or shockingly just one time..
If you consider that 50% of all sales happen after the 5th contact businesses are leaving a staggering amount of money on the table.
The easiest way to improve sales in your business is to simply fill your leaking sales funnel by improving and increasing the way and the number of times you follow up.
So ask yourself this question…How leaky is your sales bucket and how do you plug the leaks?
The 3 Stages of a Sales Funnel
A sales funnel can come in all shapes and sizes, so we like to say there’s no one size fits all when it comes to building out your sales funnel. At least it has three stages and for the more complex sales funnel each stage may also contain substages or additional elements to support the buyers and customer journey.
- Top of the Sales Funnel (ToFu): Target Audience
- Middle of the Sales Funnel (MoFu): Potential Buyers / Customers
- Bottom of the Sales Funnel (BoFu): New and Existing Customer
No matter how complex or simple your sales funnel is, bottom line is sales funnels work when they are built following a framework. We call this framework the AIDCA framework.
AIDCA takes potential customers through an emotional journey of making a purchase and guiding the buying decision from initial attraction to taking action.
