How would you like to get twice as many new customers for one-third of the cost of anything you’ve ever done before – or even for FREE? If that sounds out of reach to you, please find a quiet spot and read this article very carefully. You are about to learn an affordable and effective way to get new customers, extra sales and leads for your business.
In today’s economic climate, in fact in any economic climate, people are very cautious about dealing with strangers. This means, that no matter how good your product or service is, you have to overcome two major hurdles.
1. You have to convince the purchaser that your product or service is what they really want and need. (Remember, people buy more of what they want, rather than more of what they need).
2. You have to assure them that your company will deliver as you promise. In other words, that they can trust you. To some extent you may overcome these hurdles with a money-back guarantee or some sort of a free trial.
However, you’ll do far, far better if you:
Stop trying to do business with strangers
Let’s face it. It’s hard. It’s expensive, and it can be draining on you and your staffs’ energies. After all, to win the trust of a person who doesn’t know you takes time and effort. And at the end of it all, you still can’t be sure if you’ll get their business or not. However, having the trust of a person is crucial if they are going to buy from you. That’s why the easiest sales are to people who have already bought from you, or from referral business. So how do you get someone’s trust in a way that won’t break the bank? Quite simply like this…
Instead of approaching prospective customers who don’t know you, get someone else to introduce you first. Of course, being introduced to someone is no guarantee of a lifelong relationship. However, what it does do, is give you the chance to state your proposition. In other words, the other person is more likely to listen to you and give you a chance to sell yourself and what you have to offer.
Now you may be wondering, ‘Why would another business want to introduce me and what I’m selling?’ There are a number of reasons why someone may want to recommend you. Here’s a few of them:
1. They may recommend you if you have given them value far above and beyond what they expected, and they like you and your product.
2. Maybe they’ll do it because they want you to introduce them to your customers.
3. Maybe they’ll do it because if their customers buy your products or services, they’ll then need more of their product or service as a result. This is especially true if you show your customers how to grow their business and get more customers. As they grow, you get more business from them.
4. They may do it because you pay them to introduce you or you offer them an incentive.
5. Or they may do it because they know their customers will want your product or service and that they’ll get goodwill and thanks from their customers for letting them know about it.
Before I show you how to apply this knowledge in your business let me share a very important fact with you: Every single person you want to reach, is already someone else’s customer. Which means they are already currently buying products and services similar to what you offer. Providing that the business they are buying from is doing a good job, these customers will trust a recommendation from that business.
Here is an example of how it could work.
Let’s pretend for a moment that you have just released a really hot new marketing manual. This manual is full of information and materials to help you increase your business.
Now, let’s suppose the people who have invested in your manual are really switched on business owners and professionals, who have as their customers and friends, other business owners. And these switched on people understand that if they make this money making information available to their customers, then their customers will learn how to get more business, and they in turn will also benefit. Imagine this, you are an accountant, a printer, or any supplier to other businesses and your customers double their business. What happens to your business?